Take the quiz and see how you rank against an SEO Expert!
#1 Which of the following is the least important area in which to include your keyword(s)?
Your Answer: Meta Keywords
#2 Which of the following would be the best choice of URL structure (for both search engines and humans)?
Your Answer: text.wildlifeonline.com/category/crocodile
Correct Answer: www.wildlifeonline.com/animals/crocodile
The best choice would be www.wildlifeonline.com/animals/crocodile – it provides the most semantic information, the best description of the content on the page and contains no parameters or subdomains that could cause issues at the engines. For more on URL structuring, see this post on SEOmoz.
What upsets me about this question is that I knew the correct answer! This is what I get for not taking more time to review my answers. 
#3 When linking to external websites, a good strategy to move up in the rankings is to use the keywords you’re attempting to rank for on that page as the anchor text of the external-pointing links. For example, if you were attempting to rank a page for the phrase “hulk smash” you would want to use that phrase, “hulk smash” as the anchor text of a link pointing to a web page on another domain.
Your Answer: False
#4 Which of the following is the best way to maximize the frequency with which your site/page is crawled by the search engines?
Correct Answer: Frequently add new content
#5 Which of the following is a legitimate technique to improve rankings & traffic from search engines?
Your Answer: Re-writing title tags on your pages to reflect high search volume, relevant keywords
#6 Danny Sullivan is best known (in the field of web search) as:
Your Answer: A journalist and pundit who covers the field of web search
#7 Which of the following is the WORST criteria for estimating the value of a link to your page/site?
Your Answer: The popularity of the domain on which the page is hosted according to Alexa
#8 How can Meta Description tags help with the practice of search engine optimization?
Your Answer: They serve as the copy that will entice searchers to click on your listing
#9 Which of the following content types is most easily crawled by the major web search engines (Google, Yahoo!, MSN/Live & Ask.com)?
Your Answer: XHTML
#10 Which of the following sources is considered to be the best for acquiring competitive link data?
Your Answer: Yahoo!
#11 Which of the following site architecture issues MOST impedes the ability of search engine spiders to crawl a site?
Your Answer: Pages that require form submission to reach database content
#12 What is the generally accepted difference between SEO and SEM?
Your Answer: SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
#13 Which of these is NOT generally considered to be a highly important factor for ranking for a particular search term?Your Answer: HTML Validation (according to W3C standards) of a page
#14 When creating a “flat architecture” for a site, you attempt to minimize what?
Your Answer: The number of links a search engine must follow to reach content pages
#15 In the search marketing industry, what is traditionally represented by this graph?
Your Answer: The “long tail” theory of keyword demand
#16 Which of the following is NOT a “best practice” for creating high quality title tags?
Your Answer: Include an exhaustive list of keywords
#17 Which of the following character limits is the best choice to use when limiting the length of title tags (assuming you want those tags to fully display in the search results at the major engines)?
Your Answer: 65
#18 PageRank is so named because it was created by Larry Page, not because it ranks pages.
Your Answer: TRUE
#19 A page on your site that serves as a “sitemap,” linking to other pages on your domain in an organized, list format, is important because…
Your Answer: It may help search engine crawlers to easily access many pages on your site
#20 Which of the following search engines patented the concept of “TrustRank” as a methodology for ranking web sites & pages?
Your Answer: Yahoo!
#21 Why are absolute (http://www.mysite.com/my-category)URLs better than relative (“/my-category”) URLs for on-page internal linking?
Your Answer: When scraped and copied on other domains, they provide a link back to the website
#22 How can you avoid the duplicate content problems that often accompany temporal pagination issues (where content moves down a page and from page to page, as is often seen in lists of articles, multi-page articles and blogs)?
Your Answer: Add a meta robots tag with “noindex, follow” to the paginated pages
#23 If you update your site’s URL structure to create new versions of your pages, what should you do with the old URLs?
Your Answer: 301 redirect them to the new URLs
#24 When you have multiple-pages targeting the same keywords on a domain, which of the following is the best way to avoid keyword cannibalization?
Your Answer: Place links on all the secondary pages back to the page you most want ranking for the term/phrase using the primary keywords as the anchor text of those links
#25 The de-facto version of a page located on the primary URL you want associated with the content is known as:
Your Answer: Canonical Version
#26 Which domain extensions are more often associated with greater trust and authority in the search engines?
Your Answer: .edu, .mil and .gov
#27 High quality links to a site’s homepage will help to increase the ranking ability of deeper pages on the same domain.
Your Answer: TRUE
#28 The practice of showing one version of content on a URL to search engines, and another, different version to human visitors of the same URL is known as?
Your Answer: Cloaking
#29 Which HTTP server response code indicates a file/folder that no longer exists?
Your Answer: 404
#30 Spammy sites or blogs begin linking to your site. What effect is this likely to have on your search engine rankings?
Your Answer: A very slight positive effect is most likely, as search engines are not perfectly able to discount the link value of all spammy sites
#31 A link from a PageRank “3″ page (according to the Google toolbar) hosted on a very strong, trusted domain can be more valuable than a link from a PageRank “4″ page hosted on a weaker domain.
Your Answer: TRUE
#32 What’s the largest page size that Google’s spider will crawl?
Your Answer: No set limit exists – Google may crawl very large pages if it believes them to be worthwhile
#33 Is it generally considered acceptable to have the same content resolve on both www and non-www URLs of a website?
Your Answer: No, this may cause negative indexing/ranking issues
#34 Which HTTP server response code indicates a page that has been temporarily relocated and links to the old location will not pass influence to the new location?
Your Answer: 302
#35 Which of these is least likely to have difficulty ranking for its targeted terms/phrases in Google?
Your Answer: A new domain that has received significant buzz and attention in the online and offline media, along with tens of thousands of natural links
#36 What is the advantage of putting all of your important keywords in the Meta Keywords tag?
Your Answer: It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
Correct Answer: There is no specific advantage for search engines
The answer is that no advantage is conferred upon sites who include their terms in the meta keywords tag. For more on the subject, read Danny Sullivan’s excellent post.
#37 Which of the following link building tactics do search engines tacitly endorse?
Your Answer: Viral content creation & promotion
#38 Which HTTP server response code indicates a page that has been permanently relocated and all links to the old page will pass their influence to the new page location?
Your Answer: 301
#39 Which of the following factors is considered when search engines assign value to links?
Your Answer: The date/time the link was created and the temporal relationship between that link’s appearance and other time-sensitive criteria
#40 There is no apparent search engine rankings benefit to having a keyword-matched domain name (eg www.example.com for keyword “example”).
Your Answer: FALSE
#41 If you want a page to pass value through its links, but stay out of the search engines’ indices, which of the following tags should you place in the header?
Your Answer: Use meta robots=”noindex, follow”
#42 Which of these factors is LEAST likely to decrease the value of a link?
Your Answer: The linked-to domain has a link somewhere that points at the linking domain (each domain link to pages on the other’s site)
#43 Which of the following is a requirement for getting in the Google Local listings?
Your Answer: A physical mail address in your claimed location
#44 Which of the following engines offers paid inclusion services for their main web index (not advertising):
Your Answer: Yahoo!
#45 When is it advisable to leave the meta description off of a page?
Your Answer: When a large amount of pages exist and the options are between using a single meta description for all of the pages vs. leaving them with none at all
#46 A domain will not be hurt by having a penalized site or page 301′d to it.
Your Answer: TRUE
#47 Which of the following strategies is the best way to lift a page out of Google’s supplemental index?
Your Answer: Link to it internally from strong pages
#48 Which of the following is NOT speculated to be a contributing factor in achieving “breakout” site results in Google?
Breakout Site Results Example:
A sample of “breakout” results for the query, Comedy Central, at Google
Your Answer: Having an active AdWords campaign
#49 Which of the following is the best method to insure that a page does not get crawled or indexed by a search engine?
Your Answer: Restrict the page using robots.txt
#50 If you want to rank for a country specific TLD/Top-Level-Domain extension (such as Yahoo.jp or Google.ca) which of the following is NOT important?
Your Answer: Linking out only to other sites with the targeted TLD extension
#51 Which of the following CANNOT get you penalized at the major search engines?
Your Answer: Using “nofollow” internally on your site to control the flow of link juice
#52 Which of the following directories had its ability to pass link value removed?
Your Answer: www.bluefind.org – The Bluefind Web Directory
#53 Which of the following is an acceptable way to show HTML text to search engines while creating a graphical image to display to users?
Your Answer: CSS image replacement – create a rule in the CSS file that replaces the text with an image based on a given class
#54 For high-volume search phrases, the Search Engines usually will not differentiate between singular and plural versions of a term (eg “cell phone” vs. “cell phones” or “bird feeder” vs. “bird feeders”).
Your Answer: FALSE
#55 If your site is ranked in the #1 organic position for a given query, advertising in the top paid position for that search result will generally not produce an additional volume of search traffic.
Your Answer: FALSE
#56 What’s likely to happen if multiple accounts on a single IP address vote up a story at Digg in a short time period?
Your Answer: Your accounts will be suspended
#57 Let’s assume that you’re running SEO for an auction website with many listings, sorted by categories and subcategories. To achieve the maximum search engine traffic benefit, what should you do with individual product/auction pages after the auction has expired and the product is no longer available?
Your Answer: 301 redirect them to the most appropriate category page associated with the product
#58 Which factor is most likely to decrease the ranking value of a link?
Your Answer: Comes from a page with many reciprocal and paid links
#59 Which of the following search engine and country combination does not represent the most popular search engine in that country?
Your Answer: Russia / Yandex
Correct Answer: Japan / Yahoo
All of the above are correct, except Japan, where Google appears to now have a dominant search market share, despite Yahoo! getting more web traffic and visits. See also this piece from Multilingual-Search.com.
#60 Where do search engines consider content inside an iFrame to be located?
Your Answer: On the source page the iFrame pulls from
#61 If the company you buy links from gets “busted” (discovered and penalized) by a search engine, the links you have from them will:
Your Answer: Stop passing link value
#62 Which of these queries would not have an “Instant Answer” or “Onebox Result” on Google?
Your Answer: Best Chinese Restaurant in San Francisco
#63 Which major search engine serves advertising listings (paid search results) from the PPC program of one of the other major engines?
Your Answer: Ask.com
#64 Duplicate content is primarily an off-site issue, created through content licensing deals and copyright violations of scraped and re-published content, rather than a site-internal problem.
Your Answer: FALSE
#65 Links from ‘noindex, follow’ pages are treated exactly the same as links from default (‘index, follow’) pages.
Your Answer: FALSE
#66 Which metric is NOT used by the major search engines to measure relevance or popularity in their ranking algorithms?
Your Answer: Keyword density in text on the page
#67 If they have the same content, the Search Engines will consider example.com/avocado and example.com/avocado/ to be the same page.
Your Answer: TRUE
#68 Which Search Engines currently allow the ‘nocontent’ attribute?
Your Answer: Yahoo!
#69 In which of the following countries does Ask.com have the most significant percentage of search engine market share?
Your Answer: Australia
Correct Answer: United States
Surprisingly, the answer is the US, where Ask.com has an estimated 5% market share.
#70 For search engine rankings & traffic in Google & Yahoo!, it is generally better to have many, small, single topic focused sites with links spread out between them than one, large, inclusive site with all the links pointing to that single domain.
Your Answer: FALSE
#71 The 4 major search engines – Google, Yahoo!, MSN/Live and Ask serve what approximate percentage of all searches performed in the US?
Your Answer: ~95%
#72 The linkfromdomain operator displays what information and is available at which search engine(s)?
Your Answer: Data on what websites are linked-to from a given domain – available at MSN/Live only
#73 Which of the following social media websites is the least popular (as measured by active users & visitors)?
Your Answer: Newsvine
#74 Which of the following pieces of information is NOT available from current keyword research sources?
Your Answer: Cost per click paid by PPC advertisers
#75 The use of AJAX presents what common problem for search engines and websites?
Your Answer: It creates multiple pages with unique content without enabling new, spiderable, linkable URLs
